In one of his motivational videos, motivational guru and sensation, Dr. Eric Thomas made a statement that gave me pause. He said: “Nobody cares about your story until you win.” I thought, “Hmmm, is that really true?” I have since had some time to ponder on that statement and here are my thoughts. First, I’m not sure if I would go as far as saying that “nobody cares.” I prefer to believe that some people do care, but most people simply aren’t interested in your story. And there’s a legitimate reason as to why they are not interested.
“Nobody cares about your story until you win.”
The context of Eric’s assertion is that it is not until you take your own life seriously that others will take you seriously. Think about the family member or friend who has been telling you for the last few months or years how s/he is about to blow up—how s/he is going to make it onto the big stage. You want to be positive, but deep down you know that person is full of hot air and what you’re hearing is mostly fluff.
Here’s the connection. If you want the world to pay attention to what you are doing, then you need to do something truly significant—something spectacular! Regardless of the form of delivery—whether it is a product or service, you must be able to capture people’s heart and imagination. Your product/service must tell a story and solve an unsolvable problem. An “unsolvable problem,” you ask? “There is no such thing,” you say. Well, there is and those people who have found a way to offer temporary solutions to unsolvable problems are the headliners—they make the front-page news—they’re what’s trending.
So, what’s an unsolvable problem? Hunger and thirst and two examples of an unsolvable problem. Think about it. When you are hungry, you get something to eat. And when you are thirsty, you find something to drink. But do the food and drink “solve” hunger and/or thirst? No, the food and beverage only provide a temporary solution.
Here’s the clincher. The people or brands that tell a compelling story and offer a unique “solution” to our presenting “unsolvable” problems are the brands we patronize—e.g.., Starbucks, Coke, Pepsi, Subway, McDonald’s, Pizza Hut, Papa Johns, Popeyes, KFC, Outback Steakhouse, Olive Garden, Applebees, Chick-fil-A, The Cheesecake Factory.
Those companies understand that they cannot solve the hunger and thirst problem; however, they know that if they offer a unique product/service that could capture your imagination, you are likelier than not to participate in their story by opening your purses and wallets.
So, if you want to experience unparalleled success—if you want the world to pay attention to what you’re doing—if you want to be a headliner-the main act on the grand stage, then you need to do something truly special. Your company—YOU must create a one-of-a-kind experience and solution to an unsolvable problem.