Since the release of my latest book, Choose Love Not Hate, I have been focusing on various marketing campaigns to get this book into every school, library, and home. One strategy that came to mind involves patience. After a lengthy internal dialogue, I realize there is a thin line between strategic patience and strategic passivity. That is, while patience is a necessary attribute for achieving success, patience is not always the answer.
Patience is not only about waiting for something or how one waits or one’s attitude while waiting, but patience is also action. Patience is about timing—knowing when to act. In the context of my new release, patience means steady and decisive action. I can’t sit back and wait and hope for the market to come to me. I must find innovative ways for my book to penetrate and capture a sizable market share.
Patience does not mean sitting idly, pondering, planning, and wasting time. On the contrary, patience is power—when employed intelligently. Patience entails putting plans into action in order for those plans to have a demonstrable impact on one’s success initiatives. Because I genuinely desire to achieve my ridiculously impossible goal of having this work become embedded into the zeitgeist of today, I must mobilize patience toward actionable behavior.
Cultivating attention and focus in a world that seems to be defined by instant results and rapid change demands alertness of thought, agility, and speed. I wish winning involved more straightforward solutions. But what worthy goal has ever been achieved without significant effort? What major accomplishment has ever been had without some form of difficulty?
Here’s the heart of the matter. Success demands singleness of purpose. There is a price to pay to get what you desire in life. If you want to win as badly as you want to breathe, then you must be fully engaged in the process. You must make an unwavering commitment to excellence—to being extraordinary, to being bold, to being fearless and resolute, to being amazing.
Be phenomenal or be forgotten!!
If you have not ordered a copy of my new release, it would mean the world to me if you grabbed a copy.