Staying connected with family and friends via social media platforms can be a wonderful experience.
For many businesses, having a social media presence is the best way to expose their brand, products, and services to a large pool of people and develop new customer leads.
With the direction technology is headed, “more people are shifting away from traditional media sources for their news and are moving more towards social media and messaging services to find the news.“
I mentioned the above three things to highlight that social media can be used as an instrument of tremendous good. And for the most part, social media serves its purpose exceptionally well.
If that is the case, why am I signing off social media? Well, it boils down to the following reasons.
First, there is the productivity rationale. I have noticed that I am much more effective when my focus is singular—when I am locked in on one activity at a time to its completion. Trying to accomplish a task while aimlessly scrolling or searching for a reason to post or respond to someone’s post just seems counterproductive to my goals and reduces efficiency.
I am signing off social media to free up my time to experience more reflective and contemplative moments. The constant escaping from or running to, on the treadmill of life, leaves little time for self-discovery, for introspection—figuring out what about one’s life, i.e., thoughts, feelings, processes, judgments, and perceptions, that need to change or be improved.
The third and final reason for unplugging from social media centers on meaningful relationships. Although most of the people I follow on social media are classmates from elementary, junior high, and high school, I don’t know that I can genuinely and truthfully say these folks are my friends. If the only commonality between two people is where they attended school, that does not seem to check the box as a meaningful relationship.
My life’s satisfaction comes from waking up every day, exercising, engaging in my main hustle, reflecting on what worked and what did not, contemplating on fulfilling my highest potential, living more holistically, spending quality time with my family, and writing about topics that interest me, whether that’s for a blog or book idea.
So, unless something eventful occurs between now and December 31, 2021, I will be staying off social media for an entire year. By eventful, I mean receiving a 7-10 figure multi-year contract that requires social media engagement.
I plan to share my “social media unplugging” experience via this blog. While I have not forecasted what this experience will be like, I’m sure there will be some incredible aha moments.
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Featured image: Alexander J. Leon